Introducing Purple Shampoo from Elvive Colour Protect, the top colored hair product in Britain.
Grey, blonde, and highlighted hair over time may turn brassy and yellow.
How does it work?" On the color wheel, yellow is the opposite of purple, therefore the purple in Purple shampoo helps balance out yellow tones.
In just one use, This brand-new, specialized color-correcting Purple solution hydrates hair and eliminates undesirable yellow, orange, and brassy tones to help hair seem healthy and gorgeous.
Appropriate for silver, highlighted, and blonde hair.